One of the most important things that can be done for
a site is to optimize it for the search engines. This is commonly called Search
Engine Optimization (or SEO). This is actually a number of steps that, when followed
properly, can take your site right to the top of the search engine listings.
First, here are our suggestions for your site as far as the contributions you will
need to have installed to accomplish proper Search Engine Optimization
- Header Tags SEO
- this is the most important of all of the SEO type contributions
since it sets up the title to each
page and that is one of the most important parts when optimizing a
page for the search engines. It also adds the code for meta tags, which do not exist in a stock
- Ultimate SEO
- this one will replace the numbers used in the url with
a name for your categories and products and make the page appear as html. For
example, if you visit one of your products now, assuming the code has not been changed,
it appears as something
After installing this contribution,
it would appear as http://www.mysite.com/dvd_player.html.
It has been shown that having a name in the url, as opposed to random characters, will cause
the page to list better with the search engines.
- Google SiteMap
- This is a behind-the-scenes sitemap intended only for the
search engines. It provides a map of your whole site. When the search engines visit your site and sees
this file, they read it. This provides a much quicker method for them to update your pages,
allowing them to be indexed faster. By ordering the optional Cron install, the updates can be
scheduled to happen on a regular basis so your listings are always accurate. This has an additional
advantage with google since they generate reports based on their tracking that can prove very
useful to the shop owner.
- SiteMap SEO
- This is a site map contribution that provides quick access for the search
engines but also for your customers, since it is viewable on your site. What's unique about this package
though is that it adds new pages as they are
added to your site, automatically, so your site map is always up-to-date.
- All Products SEO
- Similar to the SiteMap SEO contribution but it adds pages for your
products. This is very convenient for your visitors but, more importantly, allows the
search engines a quick path to all of your products for quicker indexing.
- Spiders and Robots Update
- The search engines use these two files to determine
how to navigate your site. If they are not kept up-to-date, you may not get the full
benefit of the search engines and may even get some invalid links in the search engine listings since the
code uses the Spiders file to identify the search engines as they visit your shop.
- Links Manager II
- There is a search engine term called Page Rank (PR).
It is a measure of how many sites link to you. You can only have a PR
ranking if you have links to your site. Some links can be generated
from your shop itself. But most have to come from what are
called link exchanges. This is where you contact someone and ask if
they will post a link to your site on their site in exchange for you
doing the same. Generally speaking, about 50-100 such links are needed before a PR reaches 2-3
(out of a maximum of 10). Closer to 400 links are needed before it gets above a PR
of 4. These numbers are not exact and will vary with the quality of the links.
That is a measure made by the search engines in which they judge how relevant the
link is to your site. With this many links, handling them can be a nightmare.
That's where this contribution becomes invaluable. It allows you to easily
manage them from your admin side and gives a way for others to add
- Googlebase Data Feeder
- Formally called Froogle, googlebase is an online service that
displays products by images. It is a very good way to drive traffic to your site, thus increasing your
index position. This
code change will add the code necessary to create a data feed and, if the Cron option is ordered,
to upload it automatically. This is important since google requires that the data feed be
updated at least once a month. A googlebase account is required for this to work but they are free and
easy to set up.
- Besides the above, there are also many, legitimate, tricks that can be done to a page
that are not in any contribution when it comes to Search Engine Optimization. These include
page without the index.php appended (the search engines may see this as a different link which can diminish
your PR), using the alt tags to increase your keyword usage
and adding links to the footer (these count as links to your site).
Our Search Engine Optimization services are explained in more detail on
This article is always being updated. Please check back from time to time for
additional information regarding Search Engine Optimization.